RREX Internal Operations System

Complete operational framework for lead capture, conversion, and deal control.

CONFIDENTIAL Version 1.0
1

Speed-to-Lead Automation

System Flow

CallRail PatLive GHL YOU

Instant SMS Alert to You

Triggered immediately when a new seller lead calls or submits form.

NEW SELLER LEAD – CALL NOW

Auto Text to Lead

Sent automatically after call or form submission.

Thanks for calling RREX. We received your request. A specialist will call you shortly.

Pipeline Auto-Entry

Lead enters pipeline automatically with source tagging.

Foreclosure Probate Tax Buyer
2

Lead Filter System

Protect your time by qualifying leads. Not everyone gets immediate access to meetings.

1

TIER 1: URGENT

  • • Auction date imminent
  • • Active foreclosure
  • • Court deadline
  • • Tax sale imminent

Response: IMMEDIATE

Callback within 15 minutes

2

TIER 2: ACTIVE

  • • Probate situation
  • • Behind on taxes
  • • Title issues
  • • Property distress

Response: SAME DAY

Callback within 2-4 hours

3

TIER 3: LONG-TERM

  • • Curious inquiries
  • • Future plans
  • • Price shopping
  • • Tire kickers

Response: NURTURE

Add to follow-up sequence

RULE: Only Tier 1 and Tier 2 get immediate callback and meeting access.

3

Appointment Control System

Meeting Availability

Tuesday

10:00 AM – 4:00 PM

Limited slots

Thursday

10:00 AM – 4:00 PM

Limited slots

"By Appointment Only"

Creates scarcity and control. Only qualified leads get access.

Access Requirements

  • ✓ Tier 1 or Tier 2 qualified
  • ✓ Pre-screening call completed
  • ✓ Situation understood
  • ✓ Commitment to attend

Booking Process

  • 1. Initial call completed
  • 2. Situation assessed
  • 3. Meeting offered
  • 4. Calendar invite sent
4

In-Office Consultation & Closing Flow

Follow this sequence to move from consultation to deal documentation.

1

Build Rapport (Listen First)

Let them explain their situation without interruption. Take notes. Ask clarifying questions. Make them feel heard.

2

Clarify Situation

Confirm timeline, urgency, obstacles, and goals. Understand what they've tried before.

3

Explain Options (Not Just One)

Present 2-3 realistic paths. Don't push a single solution. Let them understand what's actually possible.

4

The Ask

"If we can solve this for you, do you want to move forward?"

Gauge commitment before moving to paperwork.

5

Move to Paperwork

  • • Authorization to Review Property
  • • Option Agreement (if applicable)
  • • Fee Agreement (if diagnostic needed)
5

Professional Outreach Scripts

Use these scripts for professional outreach. Keep it direct and helpful, not salesy.

ATTORNEYS

"I help when property situations are the problem in a file. If you ever have something stuck, I can help create a path forward. No charge to you or your client for the consultation."

TITLE COMPANIES

"If a file gets stuck due to title or ownership issues, I help move those forward. When transactions would otherwise fail, I can coordinate solutions. Happy to be a resource when you need options."

REAL ESTATE AGENTS

"If you have listings that won't move or don't fit the traditional MLS approach, I can help. I work with agents—not around them. When a situation needs a different path, let's talk."

BANKS / LENDERS

"If you have borrowers heading toward foreclosure, I help them understand options before things escalate. Early intervention can save properties and reduce losses. Happy to coordinate."

CHURCHES / NON-PROFITS

"I help people dealing with property problems understand their options before they lose everything. If you have members facing difficult situations, I'm happy to provide a free consultation. No strings attached."

6

Deal Control Stack

Every qualified lead must sign these documents. No exceptions.

1. Authorization

Property Authorization to Review

  • • Grants permission to research property
  • • No commitment to sell
  • • First step in the process

2. Option Agreement

Controls the right to purchase

  • • Secures ability to move forward
  • • Seller maintains control
  • • Earnest money deposits

3. Fee Agreement

For diagnostic or complex situations

  • • When diagnostic needed
  • • Scope of work defined
  • • Payment terms agreed

NO EXCEPTIONS: Every qualified lead must sign appropriate documentation before deal progression.

7

Testimonial Capture System

After every successful outcome, capture the experience. This builds authority and trust.

When to Ask

Right after closing or deal completion. When they're happy and relieved.

The Ask

"Would you be open to sharing your experience? A short statement about how this process worked for you would really help others who might be in a similar situation."

Written Statement

  • • 2-3 sentences
  • • Simple, real, believable
  • • First name + city
  • • Focus on relief and clarity

Video Option

  • • Phone recording is fine
  • • 30-60 seconds
  • • Natural, not scripted
  • • Permission to use

Format for Website

"Thought I was going to lose my home. After sitting down, I understood my options and was able to move forward."

— Raleigh

8

Daily & Weekly Operating System

D DAILY

  • Return ALL calls (Tier 1 first)
  • Move pipeline forward
  • Follow up hot leads
  • Respond to new inquiries

W WEEKLY

  • Review all campaign performance
  • Review call recordings/logs
  • KILL losing campaigns
  • SCALE winning campaigns
  • Adjust strategy as needed
9

Event Follow-Up System

Property Resolution Exchange Sessions are a key pipeline source. Follow up immediately.

Within 24 Hours of Event

Send to all attendees:

"Good meeting you [NAME]. If you want to walk through your situation privately, we can schedule a time at our office. Call me directly or we can set something up."

CRM Actions

  • • TAG all attendees
  • • Source: Event
  • • Add to follow-up sequence
  • • Note any situations discussed

Next Steps

  • • Personal call within 48 hours
  • • Offer private consultation
  • • Qualify situation
  • • Move to appointment if ready

Event Types

Property Resolution Exchange Sessions Real Estate Investor Meetups Church Outreach Professional Networking
10

Buyer Control System

Buyers Do NOT Chase Deals

"Opportunities are matched based on fit."

Buyer Qualification Filters

Experience

Verified track record

Funds

Proof of capital ready

Timeline

Aligned with seller needs

On Website

"Not All Opportunities Are Public. This is not a listing service. Opportunities are shared based on fit, timing, and availability."

11

Revenue Structure

We don't rely on one solution. We look at the situation and structure what makes sense.

Direct Purchase

Buy low, sell or hold

Option Assignment

Assign option rights to buyers

Creative Financing

Seller financing spreads

Advisory Fees

Consultation and structuring

Referral Fees

Coordination with partners

Buyer-Side Deals

Match buyers to opportunities

Positioning Lock

YOU ARE NOT:

  • • A wholesaler
  • • A flipper
  • • "We buy houses" company

YOU ARE:

A Property Solution Operator

Structured exchange for real situations

"We're not here to push you into a decision. We're here to help you understand what's possible."

Expansion Model

1

Raleigh

Primary Hub

2

Charlotte

Duplicate System

3

NC

Network

Clone the system. Do not reinvent.

Same positioning, same scripts, same systems.
Different location, same results.

RREX Complete Market Ownership System

This document contains the complete operational framework.
Execute consistently. Scale systematically.

Speed-to-Lead Lead Filtering Appointment Control Consultation Flow Deal Documentation Testimonial Capture Professional Outreach Daily Operations

© 2026 Raleigh Real Estate Exchange • Internal Use Only